The Authentix BrandTrax platform combines cutting-edge technological tools with expert analysis, enabling our clients to reduce infringements and counterfeits on online marketplaces, social media platforms, and websites by up to 90%. The platform scans data from over 500 online marketplaces, platforms, and mobile apps around the world, helping clients stop counterfeiting in its tracks. Brandtrax is sector agnostic and built to meet the needs of in-depth investigations performed for pharmaceutical, wine & spirits, and cosmetics sectors versus the high volume takedowns of the luxury fashion industry.

A complete online monitoring and enforcement solution, BrandTrax provides the following:

 
Detection: BrandTrax uses advanced scraping technology to collect data from various sources including marketplaces, apps, websites, metaverse, and social media. The platform gathers relevant details such as seller information, product information, and images, and cross-references them with a seller database.
 
 
System Risk Scoring: A trained machine learning engine is used to score listings, with relevant datasets already injected into the model while AI uses image matching and network mapping to detect high-value targets.
 
 
Expert Analysis and Monitoring: Our team of experts helps track sellers for repeat infringement, manage seller pushbacks, monitor the effectiveness of takedowns, and track channel performance.
 
 
 
Enforcement: Authentix has a trained team of 150 analysts and specialized services experts to report and take down infringing listings by filing bulk complaints. BrandTrax provides clients with user friendly dashboards to track takedowns and investigate sellers.
 
 
Deliverables: BrandTrax also provides actionable intelligence reports and coordinates findings with investigators. The platform tracks results, including repeat infringement by sellers, as well as takedown effectiveness.