Online Brand Protection for Industrials & Automotive

Counterfeiting in the automotive industry mostly involves the manufacturing of spurious vehicle parts such as brake pads, spark plugs, tire rims, seatbelts, airbags, car seats, air filters and headlights. The IP that is violated usually involves trademarks (in cases where logos and names of the original manufacturer are wrongly used on products) and designs (in cases where registered designs are unlawfully replicated, typically by low-cost manufacturers).

Apart from causing brand dilution and harm to commercial reputation, counterfeit auto parts pose a serious public safety risk. The World Health Organization (WHO) has linked over 35,000 fatalities and 1.5 million injuries a year to defective counterfeit auto parts. Studies have also linked harmful emissions to counterfeit auto parts.

A significant amount of counterfeiting in the automotive industry occurs through sales on online marketplaces or social media posts. Authentix Online Brand Protection for industrials and automotives monitors such platforms worldwide, on behalf of leading auto industry companies, and takes down infringing products. Further, counterfeiters often leave digital footprints that may lead to their physical locations. The Authentix Online Brand Protection team can provide your automotive company with valuable intelligence through both online and offline investigations.

With unrivaled presence in Southeast Asia, home to some of the largest counterfeit distributors, Authentix has access to an international network to protect your brand.